Shifting focus: How Adobe put Community First | CMX Connect Portugal

Jun 16, 2020, 5:30 – 7:00 PM


Virtual event

About this event


Given the pressing need to address social injustice towards minorities, namely POC and people of African descendant, this event will also cover Adobe's adjustments as a company for a more inclusive approach in community management.


Adobe has been through major business shifts in the past years, moving from an offline software company to a cloud-based service provider — this was a major change of direction for Adobe when it comes to creating, engaging and managing communities.

Our first speaker, Liz Schmidt (Senior Community Manager @ Adobe), will talk about the company’s community journey.

Liz will be sharing the Creative Cloud Community team’s journey over the last 10 years. You’ll hear about how Adobe transformed its programs to fulfil the needs of the user base and the lessons the team learned.

Community Managers had a much different role 10 years ago. We are more involved in strategy and encouraged to try out ideas pushing businesses’ corporate goals. This is why Adobe’s programs have shifted to focusing on leadership in communities. You will learn how the company leveraged those relationships and how it scaled efforts.

The second speaker will be Gus Martin (Content & Community Manager @ Adobe), who will share learnings from Adobe Live and its related community experiences. By putting community first, he will share how their team has partnered with creatives to develop scalable digital experiences that resonate with customers in meaningful ways.


18h30 - Check-in & grab a drink

18h45 - Liz Schmidt | Community Journey @ Adobe

19h15 - Gus Martin | Putting your Users First

19h30 - Discussion and networking

At the Q&A session, you can share cool insights related to your own community or bring topics that you would like to discuss and get feedback from all the other community managers attending the event.

About the CMX Connect

CMX Connect is a global community of community managers that aims to help community professionals to thrive through local events (+50 chapters), education, support and networking.

We can't wait to get everyone together :)

See you soon!

PS.: When registering to this event you will be automatically featured on this page.


  • Liz Schmidt


    Sr. Community Manager

  • Gus Martin


    Content and Community Manager



Tuesday, June 16, 2020
5:30 PM – 7:00 PM UTC


Welcome & Introduction
Liz Schmidt - Senior Community Manager @ Adobe
Gus Martin - Content & Community Manager @ Adobe
Discussion and Networking


Startup Portugal logo

Startup Portugal

Virtual event