The Business of Belonging Launch Party

Mar 30, 2021, 6:00 – 8:00 PM


Virtual event

About this event

David Spinks, Founder of CMX, wrote The Business of Belonging, and we are throwing a launch party like no other to celebrate! 🎉

You're invited to join us on Tuesday, March 30, from 11:00am - 1:00pm PT, for an inside look on how this book is the guide for every business leader who wants to make community their new competitive advantage. 

Order your copy now!

The event will feature:

  • 🪑Exclusive sit down moderated by Derek Andersen, exploring David's personal journey into community and writing this book
  • ✨Special guest interview panel with Naj Austin of Ethel's Club, Allison Esposito Medina of Tech Ladies, and Ellen Petry Leanse of Lucidworks

  • 🎙Live excerpt reading
  • 📖 Discussion groups on Chapter 1 
  • 📚Raffle giveaway of The Business of Belonging

The Business of Belonging, dives into how the rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the connected world of today, the need for and value of community have emerged as unavoidable realities. The business world is keeping up, sort of. As business community expert David Spinks shows in The Business of Belonging, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result.

So how do we achieve this lofty communitarian goal? Nowhere is the path made clearer than in this book. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value, and what the appropriate metrics are—to high-level community design to practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.

This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. This book will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.


  • David Spinks




  • Naj Austin

    Somewhere Good

    Founder and CEO of Somewhere Good and Ethel's Club

  • Ellen Petry Leanse


    Author & Chief People Officer

  • Allison Esposito Medina

    Tech Ladies

    Founder & CEO


  • Derek Andersen




  • Beth McIntyre


    Head of Community


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CMX logo


Virtual event