David Spinks, Founder of CMX, wrote The Business of Belonging, and we are throwing a launch party like no other to celebrate! 🎉
You're invited to join us on Tuesday, March 30, from 11:00am - 1:00pm PT, for an inside look on how this book is the guide for every business leader who wants to make community their new competitive advantage.
The event will feature:
✨Special guest interview panel with Naj Austin of Ethel's Club, Allison Esposito Medina of Tech Ladies, and Ellen Petry Leanse of Lucidworks
The Business of Belonging, dives into how the rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the connected world of today, the need for and value of community have emerged as unavoidable realities. The business world is keeping up, sort of. As business community expert David Spinks shows in The Business of Belonging, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result.
So how do we achieve this lofty communitarian goal? Nowhere is the path made clearer than in this book. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value, and what the appropriate metrics are—to high-level community design to practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.
This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. This book will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.
David Spinks launched his first online community at 14 years old for his favorite video game, Tony Hawk’s Pro Skater 4. Today he’s become a prominent leader in the community-driven business movement and has trained and advised community teams at companies like Google, Facebook, Udemy, Waze, and Airbnb.
Founder and CEO of Somewhere Good and Ethel's Club
Author & Chief People Officer
Founder & CEO
Naj Austin is the founder and CEO of Somewhere Good and Ethel's Club. She has spent many years in the real estate & tech industry building digital and physical products making the world a more equitable space. She was recently named one of Inc's 100 Female Founders transforming America, a Huffpost Culture Shifter of 2020 and Time Out New York's 2020 list of women making NYC better.
For the past 15 years Derek has been building communities. He is the co-founder/CEO of Bevy, a SaaS product that helps companies like Salesforce, Atlassian, Asana, and Duolingo build virtual and in-person communities. He co-founded Startup Grind, a community of 600 Chapters in 125 countries educating, inspiring, and connecting startup people. Since 2012 Startup Grind has hosted 10,000 events for more than 500,000 people. In 2010 he co-founded Commonred which was acquired by Income.com. Derek also previously worked as a product manager at Electronic Arts. He currently lives in Palo Alto CA with his wife and four children.
Head of Community
Beth is passionate about building community IRL. Working with community managers, leaders, and builders, to grow and develop their in-person communities. She loves engaging with people, both customers and community members, and strengthening the relationship between consumer and product.