Amber Atherton has built hundreds of healthy communities for businesses, brands, and creators. Before diving in and hiring a dedicated community team, founders need to have a strong grasp of two essential concepts.

1. The community quadrant: Understand how community differs from other groups of people who interact with a product
2. The community funnel: Understand what makes a community compelling to prospective members

Join us for a conversation with Amber Atherton, Head of Strategic Communities at Discord, and Derek Anderson, CEO of Bevy and CMX as they take a deeper look of mastering the community growth funnel.