CMX Masterclass - How to Integrate Community into Your GTM Strategy

Aug 28, 5:00 – 6:15 PM

CMX HQ ->

Virtual event

About this event

Community, Sales, and Marketing go together like bacon, lettuce, and tomatoes – it’s the perfect sandwich! So how do these three teams work together intentionally and efficiently, and where does Community fit into the Go-To-Market (GTM) organization?

Join this session to hear from three leaders at Bevy talk about how they are building GTM strategies that seamlessly connect to the community. Beth McIntyre, Director of Community, Sunny Prabhakar, Growth Director, and Denise Hontiveros, Head of Marketing, will share how the Bevy team proves the business value of community, has developed lead scoring strategies, and nurtures leads through community programming.

What You Will Learn:

  • Community Integration: Find out how to create a GTM strategy that effortlessly blends with your community, driving great results.
  • Proven Business Value: See how engaging with your community leads to real business outcomes, proving it's essential for success.
  • Lead Scoring: Learn to craft lead scoring strategies that use community interactions to spot and prioritize potential leads.
  • Lead Nurturing Through Community: Discover how to nurture leads with smart community programs, turning connections into loyal customers.

📅 When: August 28 at 10 am PT

📍 Where: Right here on Bevy Virtual

✨Don't miss out on this opportunity to learn actionable insights and connect with industry leaders. Register now to secure your spot!

Meet Our Speakers:

  • Beth McIntyre: Director of Community at Bevy, Beth leads the CMX Community programming, engagement, strategy, and operations.
  • Sunny Prabhakar: Bevy’s Growth Director, known for his innovative approach to revenue growth through community engagement.
  • Denise Hontiveros: Head of Marketing at Bevy, and an expert in crafting marketing strategies that align with community goals and drive value.

Speakers

  • Denise Hontiveros

    Bevy

    Head of Marketing

  • Sunny Sankesh Prabhakar

    Bevy

    Director

  • Beth McIntyre

    Bevy

    Director of Community

When

When

Wednesday, August 28, 2024
5:00 PM – 6:15 PM UTC

Agenda

Fun ice breaker
5:10 PMCMX Masterclass
5:45 PMAudience QA

Partner

Bevy logo

Bevy