Community-First Leadership: Measuring What Matters and Telling Stories That Stick

What if your executives viewed community not as a "nice-to-have," but as a strategic competitive advantage?

The best community leaders don't just build engaged spaces, they build business cases that secure resources, influence strategy, and earn attention at the table.

But here's the challenge: Your community is thriving with engagement, support, and collaboration. Yet when it's time to request budget or headcount, executives ask the dreaded question: "What's the ROI?"

You know the value is there—you see it every day. But translating community impact into executive language? That's the hard part.

This masterclass solves that problem.

Join Chris Catania, Head of Community at Esri and author of The Community-First Advantage, and Alan Aisbitt, Senior Community Strategist at itD, for an intensive 60-minute working session that bridges the gap between community value and executive buy-in. Together, they bring 30+ years of experience building communities for enterprise brands, and they know exactly how to make your community's impact impossible to ignore.

What You'll Learn:

• The measurement framework that aligns community metrics with business outcomes
• The storytelling strategies that turn data into narratives executives actually care about
• The 3E IMPACT Model—a proven approach to demonstrating community value across multiple stakeholders

What Makes This Different: This is an interactive working session, not a passive webinar. Chris and Alan will guide you through the 3E IMPACT Model, and you'll apply it to your own community programs in real-time. You'll leave with completed frameworks, practical templates, and a clear action plan for your next stakeholder conversation.

You'll Walk Away With:

• A measurement framework aligned to your business goals
• Stakeholder-specific storytelling techniques you can use immediately
• Actionable templates for proving community ROI
• Confidence to have those tough resource conversations

Who Should Attend: Community professionals at any level who need to measure impact, prove value, or secure resources for their programs.

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