CMX Masterclass: How to Balance Community Growth vs. Engagement

Wed, Nov 10, 12:00 PM (PST)


Wednesday, Nov 10
12:00 PM - 1:00 PM (PST)

About this event

Join Colin Campbell, Head of Community at Outreach, on November 11 at 12 PM PT for a CMX Masterclass on balancing your community's growth and engagement!

When it comes to community, does "quality over quantity" matter, or is it "quantity over quality"? While you can argue which one is important, Colin is here to stop this "quality vs quantity" debate. His Masterclass will answer all of your questions regarding community metrics using three unlikely sources: Eli Whitney, the Military, and Toyota. Although this is an unusual combo, his previous work growing the Sales Hacker community needs no further explanation.

In this Masterclass, you will learn:

  • Why the quality vs quantity debate is a damaging distraction
  • How to think like an MBA about the balance between quality & quantity
  • How to benchmark stats

After this Masterclass, you will know how to achieve the fine line between growth and engagement for your community!


  • Colin Campbell

    Colin Campbell


    Head of Community

    Colin stumbled into a career in Community by taking a community-driven approach to content creation and promotion. Now he's the Head of Community at Outreach, working remotely from Milford, MA where he spends as much time as possible mountain biking.

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  • CMX is the world's largest network of community professionals.

    We know that community is the future of business. It's our mission to give every community the opportunity to thrive.
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