Online communities are places where people should be able to come together to share ideas and learn from each other in an environment that is safe and enjoyable to participate in. In healthy communities, members follow established guidelines and norms to create a culture of collaboration and mutual support. Occasionally though, cracks can start to appear and if they are not addressed quickly, a culture of toxicity can creep in. If that is allowed to gain momentum, the community becomes a hostile environment which can marginalize people and damage your brand.
After the Masterclass, participants will be able to apply the following key takeaways:
Understand how to recognize early signs of potential toxicity.
Gain an understanding of how toxic behavior (and your response to it) can damage your brand and/or culture.
Learn to build strategies for dealing with potentially dangerous trends and behaviors.
Build a step-by-step mitigation plan to share with your moderation team.