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CMX Masterclass: Creating An Equitable Online Member Experience
About this event
Join CMX and Ashleigh Brookshaw, on February 23, from 12pm -1pm PT, for an impactful and necessary masterclass on creating an equitable member experience through online community.
Building an online community is a large-scale change management initiative and a reflection of your organization’s digital culture. What happens when your organizational culture is not as diverse or inclusive as it should be? How do you manage members experiences balanced against strategic priorities or societal pressures?
In this Masterclass, you will:
Learn elements of change management
Review DEI principles
Receive tips on managing member experience balanced against strategic DEI priorities
Build lasting equitable and inclusive experiences for your members
Be sure to join us and share this event with fellow community professionals -- this is a necessary workshop that you will not want to miss!
Speaker
Ashleigh Brookshaw
C2M Digital, LLC
Founder & CINO
Ashleigh Brookshaw, M.A. is a detail oriented and digital change enthusiast with expertise in online community engagement, cultural & transformative change management through DEI, and strategic digital marketing communications to drive business results. She has worked with both internal and external audiences with a variety of organizations including nonprofits like Chicago Gateway Green, …
Ashleigh Brookshaw, M.A. is a detail oriented and digital change enthusiast with expertise in online community engagement, cultural & transformative change management through DEI, and strategic digital marketing communications to drive business results. She has worked with both internal and external audiences with a variety of organizations including nonprofits like Chicago Gateway Green, Fortune 500 companies like Allstate Insurance and professional associations like the American Society of Safety Professionals. She is also the Founder and CINO of C2M Digital, LLC where she consults on organizational change management through DEI and online community building and strategy. Ashleigh holds a B.A. in Advertising/Public Relations and minors in Marketing & Spanish from Loyola University Chicago. She also holds an M.A. in Multicultural/Organizational Communication with a concentration in Training & Development, a certification in change management from the Acuity Insitutue, and a project management certificate from DePaul University.
CMX is the world's largest network of community professionals.
We know that community is the future of business. It's our mission to give every community the opportunity to thrive.
