Intended for community managers, this 60-minute Masterclass will focus on how to use data and business needs to find (and keep) superusers within their community. The desired result is for attendees to learn how to effectively identify and retain superusers within their community, and to leave with a playbook on how to "court" them with the goal of creating sustainable superuser growth, with a focus on customer value.
Sections in the Masterclass will include:
What to look for in a top contributor. Establish your ideal superuser based on customer value and business needs.
5 steps for making a match. This framework enables members to understand how to connect with future superusers. The 5 steps are proven to lower the barrier to entry for community members and can be adapted to meet your community's needs, with a focus on creating a playbook for attendees to take home and begin using today.
Sustain and scale: I'll share 3 ways to segment data focused on growing and retaining the superusers' program.
Be sure to grab your ticket today!
Hubspot
Community Program Manager
CMX
Senior Program Manager, CMX Connect
Marsha Druker is the Senior Program Manager for CMX Connect. She's a practicing community builder, leader Fuckup Nights Toronto, a community & speaker series that shares stories of professional failure. Previously, she held various Marketing roles in companies ranging from consumer packaged goods to tech startups. She is also the host of the Create Community podcast where she chats with fellow community builders to define what community truly means.
