CMX Masterclass: Build Your Brand Community: Find Your Frequency

Tue, Sep 28, 11:00 AM (PDT)


Tuesday, Sep 28
11:00 AM - 12:30 PM (PDT)

About this event

Join David Meltzer on September 28, from 11:00 AM to 12:30 PM PDT, for a CMX Masterclass on building a brand that resonates with your community and differentiates from your competitors.

It's hard to know what's the right way to reach your community. With over 20 years of experience in sports and entertainment marketing, David will teach you to find the frequency of your brand and utilize the "Stage Theory" to find the right mix of content, access, and mediums with which to connect to your audience.

In this CMX Masterclass, you will:

  • Find your frequency so that your messages are aligned with your core audience
  • Learn to choose the right content, access, and mediums with which to connect to your target market
  • Use the Stage Theory (Capture, modify, amplify, perpetuate) to amplify and perpetuate your messages

Through David's guidance, this masterclass will help you perfect your messaging when building your brand community!


  • David Meltzer

    David Meltzer

    Sports 1 Marketing


    David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Considered one of the top esports entrepreneurs and investors, David is also a three-time international best-selling author, a Top 100 Business Coach, and host of the top entrepreneur podcast, T...

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