CMX Masterclass: Build Your Brand Community: Find Your Frequency

Tue, Sep 28, 2021, 10:30 AM (PDT)


Tuesday, Sep 28
10:30 AM - 11:30 AM (PDT)

About this event

Join David Meltzer on September 28, at 10:30am PT, for a CMX Masterclass on building a brand that resonates with your community and differentiates from your competitors.

It's hard to know what's the right way to reach your community. With over 20 years of experience in sports and entertainment marketing, David will teach you to find the frequency of your brand and utilize the "Stage Theory" to find the right mix of content, access, and mediums with which to connect to your audience.

In this CMX Masterclass, you will:

  • Find your frequency so that your messages are aligned with your core audience
  • Learn to choose the right content, access, and mediums with which to connect to your target market
  • Use the Stage Theory (Capture, modify, amplify, perpetuate) to amplify and perpetuate your messages

Through David's guidance, this masterclass will help you perfect your messaging when building your brand community!




CMX is the world's largest network of community professionals.

We know that community is the future of business. It's our mission to give every community the opportunity to thrive.