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Community-building is a unique combination of soft skills and hard processes. What are appropriate goals to set for a community chapter program? How should you measure success? And how do you know if you’re on the right path?
Three community managers share their approaches and offer practical tips on how to set goals and objectives for 2022.
Unfamiliar with community user groups and chapter programs? This is a great opportunity to discover why user groups are becoming a central part of organizations’ customer relationship strategy. User and chapter programs are a great way to get product feedback, enable your customers to support each other, and steward enthusiastic advocates.
A Bay Area native, Laura is the Event and Community manager for Airbase, the leading spend management platform for small and midsize companies. She has been managing Airbase's community of finance professionals for over two years - from its creation to now over 2,800+ members. Laura also has over ten years of experience managing corporate events and trade shows, planning off-sites and hackathons, running webinars, running marketing campaigns, and creating playbooks for all things lead gen.
Madeline Ulivieri
Startup Grind
Madeline first joined the Startup Grind community over four years ago as Co-Director of the Chicago Chapter. Her involvement with the organization grew deeper over time and Madeline now works for Startup Grind HQ where she serves as Global Community Manager where she oversees the the growth and management of their Chapter volunteer community spanning over 500 cities around the world.
Tatyana Yatskovskaya
at SmartBear
I built a B2B community from scratch to 100K+ members. I am passionate about customer communities, and I'm sure that a community can be a substantial business-driven mechanism. I started my career in 2008 as a support engineer at SmartBear, which helped me better understand our customers' needs and support them as a community manager.
