Community-building is a unique combination of soft skills and hard processes. What are appropriate goals to set for a community chapter program? How should you measure success? And how do you know if you’re on the right path?

Three community managers share their approaches and offer practical tips on how to set goals and objectives for 2022.

Unfamiliar with community user groups and chapter programs? This is a great opportunity to discover why user groups are becoming a central part of organizations’ customer relationship strategy. User and chapter programs are a great way to get product feedback, enable your customers to support each other, and steward enthusiastic advocates.