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How do you grow a sustainable user group program? What are the best approaches for managing your chapter community? Learn from leaders from Hubspot, Khoros, and C3 Community, all of whom are CMX Industry Award nominated. They will share the secrets to their approaches that make them one of the top community managers working today.
Unfamiliar with community user groups and chapter programs? This is a great opportunity to discover why user groups are becoming a central part of organizations’ customer relationship strategy. User and chapter programs are a great way to get product feedback, enable your customers to support each other, and steward enthusiastic advocates.
Panelists
Christina Garnett
Hubspot
Senior Marketing Manager, Offline Community & Advocacy
Community builder and advocacy strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's social media and social listening courses. She was a finalist for Sprout Social's Community Builder Award in 2020 and has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker, The Next Web, Adweek, and Meltwater.
Aryanna Koprek
Khoros
Aryanna Koprek is a Program Coordinator at Khoros where she leads a variety of strategic projects focused on improving the customer experience and providing value to Khoros' global customer base. With a passion for delivering positive and memorable experiences, she launched Khoros' user group program in early 2021. Soon after, she began pursuing her PMP certification. In her free time, she enjoys reading, dabbling in woodworking projects, and hiking in the Utah mountains.
Varalakshmi Dwaraknath
HabitateIO
Hi, I am Varalakshmi! Just a common person who accidentally found Community to be my thing 6.5 years ago. From then, I have been learning, helping and building communities for B to B, B to C and D to C startups and enterprises. Currently, working with Habitate, a SaaS-based company that helps Small & medium-sized businesses start, build, grow white-labelled communities as Head of Customer Success.
Passionate about people and communities. I love helping people accomplish their goals and professional dreams. Leading the local communities' strategy and program at Elementor.
Elijah van der Giessen
TechSoup
Eli loves to be a connector, bringing community together. He's been a volunteer manager, an event producer and a digital campaigner. Basically he'll take any job that allows him to enable a group of passionate people to join together to create meaningful relationships.
Currently Eli works as Community Manager with TechSoup, producing events and supporting the TechSoup Connect #Tech4Good chapters.
