Growing An Award-Worthy User Group Program

Nov 22, 2021, 7:00 – 8:00 PM

Chapter & UG programs

Virtual event
EngagementPlanning and strategySuperuser / Ambassador programs

About this event

How do you grow a sustainable user group program? What are the best approaches for managing your chapter community? Learn from leaders from Hubspot, Khoros, and C3 Community, all of whom are CMX Industry Award nominated. They will share the secrets to their approaches that make them one of the top community managers working today.

Unfamiliar with community user groups and chapter programs? This is a great opportunity to discover why user groups are becoming a central part of organizations’ customer relationship strategy. User and chapter programs are a great way to get product feedback, enable your customers to support each other, and steward enthusiastic advocates.


  • Christina Garnett


    Senior Marketing Manager, Offline Community & Advocacy

  • Aryanna Koprek


    Program Coordinator, Customer Experience

  • Varalakshmi Dwaraknath


    Head of Customer Success for Communities


  • Tali Vasilevsky


    Local Communities Manager

  • Elijah van der Giessen


    Community Manager

Connect Hosts

  • Drew Frey (Zendesk)


    Senior Manager, User Community Programs

  • Kat Jarvis

    Senior Community Consultant, IBM TechXchange Community

    Sr Community Consultant, IBM TechXchange Community

Virtual event