From Fans to Systems: What K-Pop Teaches Us About Community That Companies Still Miss

Summary: Cat Nilsson, Cat Nilsson, discusses the highly organized nature of K-pop fandoms, highlighting their ability to act as coordinated systems. They note that these communities don't just engage with new releases but actively organize, amplify, and enhance visibility on a large scale. In contrast, many companies treat community as an optional aspect that runs parallel to their go-to-market strategies rather than integrating it into the system. Cat Nilsson invites readers to consider how their own communities could influence product adoption, retention, or decision-making directly.