CMX NYC Building Community Programs for Business

Aligning Community Programs with Business Objectives

As community professionals, we know that fostering engagement and impact within our communities is crucial. But how do we ensure that our community programs also align with and drive business objectives? 🤔

To get the discussion started, here are some key considerations:

💡 Define Clear Business Goals – What are the core business objectives (e.g., customer retention, brand awareness, lead generation) that your community can support?

📊 Measure What Matters – How do you track and report on community-driven metrics that tie into business outcomes? What has worked (or hasn’t) for you?

🔄 Integrate Across Teams – How do you collaborate with marketing, product, customer success, or other teams to align community initiatives with their goals?

🎯 Value for Members & Business – How do you balance creating a thriving community while ensuring it supports revenue, growth, or retention goals?

Let’s share insights! 🔥 What strategies have worked for you in aligning community programs with business priorities? What challenges have you faced?

Drop your thoughts below! ⬇️

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