Uff! What a good question!
I manually greeted new community members for a couple of customers. They all decided to assume that my greetings correlated to community activity, so we tracked that.
My ‘ride or die’ metric is meaningful engagement.
Beyond likes or comment counts, I track how often members share insights, reflect on learning, or engage others intentionally. It tells me whether the community is growing in depth not just numbers.
I chose this after aligning with our Learning and Program teams. We wanted a metric that reflects transformation, not just activity. The challenge was quantifying quality, so we introduced engagement tiers and started highlighting standout contributions in our reports.
It’s been a game-changer for measuring real impact, not just noise.
