Influencing customers' behavior and attitude is becoming more and more challenging. War for attention raging and products that become commodities are only the tip of the iceberg of a long list of reasons. Brands that can count on a network of customers sharing in the brand experience, strengthening trust and loyalty seem to do a better job.
For this edition, we invited two excellence from Zurich sharing their experience and insights about how communities influence customers' behavior and attitude and the different aspects of customer engagement.
With Prof. René Algesheimer we will explore the aspects of social influence, why return on engagement matters and his findings from behavioral data analysis.
Oliver Lutz will share a best practice of building gamer community and engage it around e-Sports
So don't miss it and RSVP now!
Header Image by Masakazu Matsumoto under Attribution 2.0 Generic (CC BY 2.0)
University of Zurich
Director of the University Research Priority Program on “Social Networks”
Business Development & Content Marketing @ MySports
René Algesheimer is a researcher, fine art photographer, keynote speaker, entrepreneur and industry counselor, who brings energy, ideas and solutions to almost every context. Originally being a mathematician by training, he is the full professor of marketing and market research at the University of Zurich. Furthermore, he is the director of one of the twelve university research priority programs called URPP Social Networks at the University of Zurich. He is also the founder of thePiik.com, a member of the MarketingGroupZurich.com and President of the Board of epiphany AG.
In his research, he focuses on social networks, digital marketing, big data analytics and empirical quantitative research. His research interests lie at the interface of social technology, individual and social consumption and large-scale data. Currently, he invests lots of energy into examining the influence of social effects on sustainability and consumer welfare. His work on marketing-related issues has been published in the discipline`s leading international journals, including PNAS, Marketing Science, Network Science, The Journal of Marketing Research, The Journal of Marketing, The Journal of Service Research, or Harvard Business Review. He won several international awards for his work, frequently reviews articles or sits on editorial boards of marketing journals.
René has extensive consulting and expert witness experience in the online marketing, consumer goods, retail, insurance, technology, media, healthcare, and consulting industries. His specialties are combining data science with business applications in the area of predictive social analytics, design, development and measurement of digital marketing and social media strategies, online community management through community dashboards, managing customer information and developing positive ROI marketing campaigns, CRM adoption and branding topics.
Against the backdrop of the experiences listed above, René is a passionate and inspirational speaker who is frequently invited to give talks at international research conferences, roundtables and company keynotes.
Every free minute he has, René spends with his camera following light and the miracles of our earth. He loves to express himself through the medium of photography.
Oliver Lutz is Product Owner eSports.ch & Head Business Development @MySports. In addition to his focus on "Crossmedia Storytelling", he lectures Digital and Social media marketing at various Swiss universities.