No matter if you are thinking of improving your bottom-line in customer care through peer-2-peer support or you may consider to involve your most engaged customers in co-creation of services or products - any community strategy needs to fulfill the purpose to help grow the business. But how to translate engagement in business value? What do you need to ensure a sustainable growth of your business by making your customer share in the brand experience?
In this first edition of CMX Connect Zurich we will explore reasons for building a brand community for your most engaged customers and how to enable the network of peers to share in the value creation of the business through the example of smart kitchen appliance Thermomix.
This catch up is for all Community Professionals that want to learn from a concrete use case and any C-level open to explore the potential of brand communities.
Thermomix
Global Community Manager
Zuzana is a travel enthusiast, cooking & eating lover and the mind behind the Thermomix Community Star Program, a super-fan program for most passionate Thermomix customers. She joined Vorwerk in 2017 as Global Community Manager Thermomix. In her role she is responsable for developing and activating the community strategies in collaboration with the local Community Managers, building meanin…
Zuzana is a travel enthusiast, cooking & eating lover and the mind behind the Thermomix Community Star Program, a super-fan program for most passionate Thermomix customers. She joined Vorwerk in 2017 as Global Community Manager Thermomix. In her role she is responsable for developing and activating the community strategies in collaboration with the local Community Managers, building meaningful customer engagement as well managing the recipe community platform.
