Community doesn’t stop at the edge of your Slack group, WhatsApp chat, or forum. The most impactful communities ripple beyond their walls, shaping conversations and culture across social platforms.

In this session, Brad Eather — Digital Communication Sales Strategist, Founder of Tomorrow, and Host of The Sellings Creative Podcast — will unpack the models behind influence and participation online. From the Social Participation Pyramid (consumer → prosumer → producer) to the Government Framework, you’ll learn how to:

🔹 Move members from passive participants to active contributors.
🔹 Map influence across platforms to identify your community’s “power players.”
🔹 Expand your reach beyond closed spaces to where conversations and culture already thrive.

Whether you’re a community manager, digital strategist, or builder looking to grow your impact, this session will give you a clear blueprint to take your community further than ever before.