Associations and The Business of Belonging


Friday, Jul 16
10:00 AM - 11:00 AM (PDT)

About this event

Community by Association is excited to bring you a live workshop on The Business of Belonging with CMX Co-Founder David Spinks. Join us, along with your fellow association and nonprofit community builders, for an insightful discussion on how you can unlock the true value of community-driven business and make community your new competitive advantage.

In this workshop, you'll learn:

  • Tips for making community your competitive advantage
  • How to measure the quantifiable value of community
  • Frameworks for building out your community strategy
  • And more!

After the event Community by Association will be raffling away copies of The Business of Belonging to 10 lucky attendees, so be sure to RSVP (and attend) for a chance to win your copy!

This workshop will equip you with the right tools needed to continue to iterate and grow your community, you won't want to miss it!

About The Business of Belonging:

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the connected world of today, the need for and value of community have emerged as unavoidable realities. The business world is keeping up, sort of. As business community expert David Spinks shows in The Business of Belonging, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result.

So how do we achieve this lofty communitarian goal? Nowhere is the path made clearer than in this book. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value, and what the appropriate metrics are—to high-level community design to practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.


CMX is the world's largest network of community professionals.

We know that community is the future of business. It's our mission to give every community the opportunity to thrive.