Event From Ads to Advocacy: Why Startups are Shifting to Community-Led Growth

Date Wednesday 20th November

Time 13:00 - 14:00 PT

Description

In this fireside chat, Victoria will share her journey from performance marketing to community-led growth, drawing on her experiences at Root Insurance and Monarch Money. She will discuss the evolving marketing landscape, highlighting how she discovered the declining efficiency of paid marketing and the increasing importance of building community as a defensible moat for growth.

Transitioning to her current role at Astronaut, Victoria will delve into the company’s mission to help organizations harness the power of their communities to drive defensible growth and exceptional customer experiences.

She will emphasize the importance of building deep customer relationships, sharing key insights on how slowing down can actually accelerate growth. With a focus on real-world results, including a remarkable 40% month-over-month MRR growth, she will showcase specific case studies and provide practical advice for adopting community-led growth strategies.

The session will culminate in an engaging Q&A, allowing attendees to explore the future of community-driven marketing and gain actionable takeaways for their own businesses and communities.

Agenda

13:00 - 13:05 Introductions

13:05 - 13:25 Victoria’s Story: Shifting to Community Led Growth

13:25 - 13:45 Fireside Chat (Pre-Submitted Questions)