Just because a brand has thousands of users, doesn't mean it will be easy to build a community. People need time to discover, join, find value, and trust the community, before they invest in a deeper commitment. A community needs to offer something to its members, whether it's answers to support questions, a place to come to learn from peers, or a sense of belonging, people join communities for all different reasons. How then, do you engage with members, inspire them to participate, and ultimately make them fall in love with the community?
On June 26, join our roundtable panel discussion to hear from community experts about how they built big, strong, communities that members love to be a part of.
For the past 10+ years, Kevin has worked in both B2B and B2C community marketing and advocacy roles in the valley. As the Head of Customer Advocacy for Marketo, Kevin is responsible for all aspects of customer advocacy programs from user groups, references, customer stories, influencer practitioner programs, advisory boards, PR/media, etc. Kevin previously worked at Google/YouTube, AOL and many fast growing B2B startup organizations.
Helena Hounsel is a sought-after brand builder and community driver. Most recently, she launched the Brandless community, for whom she built an audience of almost 1M followers in just over a year.
With 5+ years of experience in growing communities, building purpose-driven brands, and scaling social, she’s led the social media strategy for startups and brands like Levo League, BritBox, and Seeso, she brings a wealth of knowledge on how to best speak to an audience's passions to fuel high-quality growth. Helena loves advising startups and supporting women-owned companies and previously created her successful consulting business H.Social.
Helena’s magic is in the creation of digestible, clear and purposeful creative content. She makes creative decisions backed up by data-driven insights and learnings and has a unique ability to identify community and brand stories to build the authentic relationships needed online and off.
Scott is a community strategist and current Head of Community at Box. He began his community career over a decade ago as a CSM and consultant at Lithium Technologies (recently rebranded as Khoros), working with community teams like HP, Symantec, PayPal and more. While there he launched the first incarnation of Lithium's own community, the Lithosphere, which recently celebrated it's 10th anniversary! Between Lithium and Box, he's led customer enablement and self-service programs at Live Person and Zenefits. Scott's currently based in Alameda, CA, with his wife Bridget, and daughters Eleanor (21) and Anna (15).
Derek Andersen is the founder and CEO of Startup Grind, a community of over 200 Chapters in 80 countries designed to educate, inspire, and connect entrepreneurs. Startup Grind's values of giving, helping others, and making friends have spread across the world. Since 2012 Startup Grind has hosted 4,000 events for more than 200,000 entrepreneurs. In 2009 Derek founded Vaporware Labs, incubating many products including Startup Grind and professional social network Commonred, which was acquired by Income.com in 2012. He lives in Palo Alto with his wife and three children.