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[Online Event] Building Brand Communities with Carrie Melissa Jones

Research Triangle Park
Wed, May 6, 12:00 PM (EDT)

About this event

We are very lucky to have new book co-author Carrie Melissa Jones join us for our April event. Come join us to learn more about their new book, "Building Brand Communities: How Organizations Succeed." This session will also feature a question and answer with a special networking event after that.

Link to join once live:

Wednesday, May 6, 2020, at
12:00 PM Eastern Time (US and Canada)
This is 16:00 UTC / GMT time

Amazon link to Building Brand Communities:

About Carrie Melissa Jones:
Hi there! I’m a community builder, entrepreneur, and community management consultant who has been leading online communities since the early 2000s.

I’ve created community strategies for presidential campaigns, non-profits, small businesses, and the Fortune Global 50. My coaching clients include community leaders from Buffer,, Nerdwallet, and Patreon.

I am the co-author of the forthcoming book, Building Brand Communities, with Charles Vogl and am an M.A. student in Communication at the University of Wisconsin-Milwaukee.

About the new book Building Brand Communities:
The guide for organizations gathering people to transform their brand and field.

Top tier organizations, whether non-profit, political, faith-based or commercial, know that meaningful connections unlock unprecedented outcomes. But too many brands mistakenly rely on superficial transactional relationships to connect with partners, employees, and customers. In this especially lonely era, people want something deeper. Carrie Melissa Jones and Charles Vogl reveal how to build authentic brand communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off. Successful communities help members grow into who they want to be.

An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Carrie Melissa Jones and Charles Vogl present practices used by global brands like Yelp, Twitch, Salesforce, Airbnb, Sephora, Patagonia and others to meaningfully connect with the people critical for their success. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences. Success can develop fiercely loyal collaborator and customer relationships.

The authors articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, creating community forums and building transformational movements. They also reveal principles to grow a new brand community to critical mass. This is a comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.


Carrie Melissa Jones

Carrie Melissa Jones

Founder and CEO - Gather


Blake Ethridge

Blake Ethridge

Community Manager
See Bio
Shelley Sessoms

Shelley Sessoms

Online Community Manager
See Bio

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