Come learn how tech company Puppet grew their evangelism initiatives from a small committee to a robust, thriving program.  Meg Hartley will share the journey Puppet took, beginning with a few employees working to have a presence at some key events to address a limited number of topics, to today, when it's a fully fledged, stand-alone program. Over time, Puppet proved the need for a stand alone program by collecting submission and acceptance data and iterating on their process and strategy. Now in its second year, the program had over 100 talks submissions last year on a broad range of topics and variety of events.