Building Ambassador Programs that Engage, Inspire & Reward


Monday, July 6, 2020, 3:30 – 4:30 PM UTC

Join the Paris CMX chapter for a virtual meetup on building ambassador programs, with guest speaker Camille Leage, Head of Community at Malt. Camille and her team have built & launched three (yes 3!) community programs to empower & engage their most passionate members. Learn how they did it, the lessons learned, plus a lively Q&A with attendees.

About this event

The classic 5-step customer journey — from awareness to advocacy — can be applied to communities, too. We all want to create genuine advocates & evangelists for our brands! One way to do this is through ambassador programs, which identify, empower and reward our most active community members.

At our next CMX Paris meetup, we’ll hear from a community leader who knows plenty about building engaging ambassador programs: Camille Leage, Head of Community at Malt. During the past two years, Camille and her team have built & launched three (yes 3!) community programs to empower their most passionate members:

  • Malt Linkers — with ambassadors hosting physical events all around France, Spain & Germany
  • The Malt Academy, launched during covid, which allows community members to host masterclasses to share their expertise with other members. The Malt Academy has already hosted 150+ events, with 15,000 participants in the past few months!
  • And the Super Malter program (a Product + Community initiative), which engages the Malt community using gamification and rewards.

We are thrilled to have Camille join us to share how Malt has built these engaging programs, the lessons learned along the way, and of course — Q&A with you!


Topics we'll discuss:

- how to build & launch ambassador programs

- what ambassador profiles to look for

- the proper expectations and deliverables

- how to support & reward ambassadors

- Best practices for working internally (with Product, Ops, Sales, etc) 

*Note: this event will be hosted in English


  • Camille Leage


    Head of Community,

Featured Attendees

  • Reina Pomeroy

    Modern Fertility

  • Michele Aggiato


  • Jana Ridler


  • Colleen Curtis

    The Mom Project

  • Mariana Bicalho


  • Vera Devera


  • Faustine Rohr-Lacoste

    Spendesk & CFO Connect

  • Vee VoPham


  • Muhammad Hamid Waheed

    Askari Bank Limited