The first official Community Manager Appreciation Day event in Latin America

6 strategies to grow your business this year + a special celebration for Community Manager Appreciation Day

Want 2026 to be the year your business truly takes off?

This January, CMX Connect CDMX and MUTUO are joining forces to celebrate Community Manager Appreciation Day (CMAD) for the first time ever in Latin America—the global moment where we recognize the people who hold communities together.

But we're not celebrating with just applause. We're celebrating with action.

Santiago Espinosa (MUTUO, CMX CDMX Chapter Director) and Andrés Vera (Creator Founder Lab) designed an intensive 90-minute workshop with clear, executable tactics to kickstart your year with unstoppable momentum.

With Andrés you'll learn:

• How to build and monetize your personal brand sustainably

• Proven strategies to turn your audience into real income

• Tactics to position yourself as an authority in your industry

With Santiago you'll discover:

• How to reactivate your dormant community (or build one from scratch)

• Why your community is your most valuable business asset

• Strategies to turn connection into unstoppable growth

No theory. No empty promises. 6 strategies you can implement immediately.

And because this event celebrates Community Managers: there will be a special moment of recognition for those who do this work every day—often without anyone noticing.

This is your moment to be seen.

Event Details

Date: Tuesday, January 20, 2026

Time: 7:00 PM - 8:30 PM (Mexico City time / CST)

Format: In-person interactive workshop

Duration: 90 minutes

Location: HAAB Project Condesa Ámsterdam 255, Hipódromo Condesa Cuauhtémoc, 06100 Mexico City, Mexico

Investment: Free for members of the MUTUO, CMX, or HAAB communities

Limited spots

What to Bring

• Notebook and pen

• Questions about your business or community

• The energy to start the year strong

CMAD Context

This event is part of the global celebration of Community Manager Appreciation Day 2026, a movement led by Community Collective and Led By Community, supported by CMX and community organizations worldwide.

The official day is January 26, with featured events through February 8 at communitymanagerday.com.

This is the first official CMAD event in Latin America.

Hosts

Santiago Espinosa Founder & CEO, MUTUO | CMX Mexico City Chapter Director Latin America's first strategic community design firm.

Andrés Vera Founder, Creator Founder Lab Expert in personal branding and audience monetization.