Building narratives and storytelling in communities of change

May 22, 4:00 – 5:30 PM


Virtual event
EngagementGetting Buy-InLeadership Development

About this event

In an era where every community has a voice, the power of storytelling can't be underestimated. This masterclass will explore the craft of building impactful narratives that captivate audiences and drive community engagement. Whether you're leading a grassroots community, heading a nonprofit, or developing a community inside a corporation, this workshop is designed to equip you with the tools you need to tell the story effectively.

Our guest speaker will be Santiago Sánchez. Santiago has more than a decade of experience in creating business, political and social narratives in Europe, Latin America and Asia. He has accompanied individuals and organizations in the creation of communication strategies and narratives to drive key objectives in competitiveness, innovation and sustainable development.

He has a background in various fields of communication: his career began as a journalist and international correspondent for media such as Anadolu Agency, El País (Spain), Forbes and Vice Media; he later worked in corporate communication in the banking, fintech and pharmaceutical sectors and has been a storyteller in various advertising and digital marketing projects for other industries. In recent years, he has been a consultant for government and cooperation organizations, and in 2023 he founded Castoryadis, a consultancy focused on creating data-driven narratives.

He has advised and mentored entrepreneurs, business, political and social leaders in communication in more than 12 countries.

Enthusiastic about social innovation and committed to diversity, inclusion and social development, he is also the founder of Voice (ES), a non-profit organization with the aim of promoting the economic empowerment of migrant populations.

What will we cover?

  • The art of narrative construction: Learn the fundamental building blocks of a compelling narrative, including structure, character, and conflict, to ensure your community’s story resonates deeply with your audience.
  • Examples from successful communities: Analyze real-life case studies that showcase how diverse communities have successfully used storytelling to catalyze change and draw in supporters.
  • Interactive story-building sessions: Participate in hands-on activities that will challenge you to craft and refine your own community’s narrative, with direct feedback from storytelling experts.

Why attend?

This workshop offers a unique opportunity to dive deep into the mechanics of effective storytelling, providing you with the narrative tools to empower your community and amplify its voice. Connect with fellow community leaders, share experiences, and spark collaborations that could lead to the next big movement.

Secure your spot today and start your journey towards mastering the art of community storytelling. Inspire, engage, and transform with the power of words!


  • Santiago Sánchez



Connect Host

  • Juan Parodi

    Community Hackers

    Chapter Director

Virtual event