Community management involves building online and offline relationships with a business’s customers. It can include managing customer service issues, loyalty programs, events, online forums and communities. The aim of community management is to create a community around the business or brand so that customers feel a stronger emotional connection to it. This ultimately builds trust in your business, attracting new customers and nurturing loyalty to previous customers.
When students are involved with community management it is a little different from the experience of a working professional. I know this I have been in both worlds and have some experiences to share. Join me as I host students from all over the world as they share experiences and lessons learnt from managing student communities.
The goal of the event is for a panel of student community builders and managers to discuss their experiences managing communities. What did they expect before taking on the assignment versus how it turned out. What major achievements did they have, what major failures did they have, and what did they wish they had done differently. The speakers are expected to have previously held positions of leadership in a community, either managing or moderating.
The goal is also to give attendees an inside look at what it's like to be a student who manages and builds a community.