Community Masterclass: Cracking Activation & Engagement


Jul 24, 2021, 6:00 – 7:30 AM

Take home your own framework for activation and engagement at the end of this masterclass!


About this event

With communities going online and no face-to-face connection, it is challenging more than ever for a community builder to activate and retain their community. Every community builder wants to crack this! Ritu Mittal Mukherjee believes that engagement isn't the end goal of a community and activation is where one starts. In her masterclass, she will take you through frameworks and live examples, so get handy with your worksheets coz you are gonna do some heavy lifting during the session! Also, be ready to share best practices or what worked for you and what did not. We want to learn from each other! . 

Founder of two start ups, alumnus of Indian School of Business, currently Head of Community and User Engagements at LXME, Ritu comes with 12+ years of experience in building B2B2C businesses, specializes in Targeted Consumer Engagements and is known to build the business of communities, ground up, back up Communities with metrics aligned to business metrics and scale communities, organically.


  • Ritu Mittal Mukherjee


    Head of Community & User Engagements

Connect Host

  • Neha Agarwal

    Community Simplified

    Community Head, Indic Languages