Community-led growth is one of the most sustainable ways to scale an initiative, whether it’s a startup, a tech product, a nonprofit, or a grassroots movement. However, scaling a community is no easy feat, especially when starting from scratch. PISE started as an idea and became one of Vietnam’s leading youth hubs, empowering students through leadership and social entrepreneurship.

How did they do it? What strategies worked—and which didn’t? Join Khang Tu, co-founding member of PISE, as he shares the 7-year journey of building PISE from the ground up to find out!

What to expect?

- How PISE team defines community and their unique approach to building one in order to scale their organization

- The evolution of PISE’s growth journey, from its inception to key milestones achieved

- Challenges faced and strategies implemented at different growth stages (0-10, 10-100, 100-1000+ members)

- Tactics that moved the needle and lessons learned to avoid unnecessary roadblocks

- Actionable takeaways applicable to startups, tech products, nonprofits, and grassroots initiatives

Who should attend?

✅ Startup founders looking to scale communities around their products or missions

✅ Community builders aiming to grow and sustain engaged communities

✅ Growth teams and community leaders exploring community-led strategies for user acquisition

✅ Educators and nonprofit leaders interested in fostering leadership and entrepreneurship among young people

Event Details:

📅 Saturday, February 22, 2025

🕑 2:00 PM - 5:00 PM (UTC+7)

🗣️ Language: Vietnamese

📍 Limited to 25 participants (to ensure interactive discussions)

💰 Entry fee: 50K VND via bank transfer (before/after registration to lock your slot) + buy a drink at the venue.

- Payment info: MBB - 0357457591 - NGUYEN CHI HOANG

- Amount: 50K VND

- Description: CMX HCMC - [Registered Email] - [Registered Name]

📋 Agenda:

2:00 PM - 2:30 PM: Networking & welcome

2:30 PM - 3:30 PM: Fireside chat & discussion with Khang Tu

3:30 PM - 4:00 PM: Q&A session

4:00 PM - 5:00 PM: Networking & event wrap-up

About the Speaker & Host:

Khang Tu is a co-founding member of PISE and has been instrumental in its growth. With hands-on experience leading youth-driven initiatives, he has played a crucial role in shaping PISE into a thriving hub for leadership and entrepreneurship. His insights offer practical, field-tested strategies for sustainable community growth.

Hien Nguyen is the CMX Connect HCMC Chapter Director and Founder of Screate, aiming to become the #1 media brand for community-led growth. At Screate, we help startup founders, builders, and growth teams not just grow communities, but turn them into powerful, scalable business drivers. We provide actionable insights, hands-on guidance from top community operators and growth professionals, and a thriving community of like-minded folks who are looking to scale their startup through community and thrive in APAC & beyond 🌏🇻🇳

About CMX Connect Ho Chi Minh City Chapter:

CMX is the world’s largest community for community professionals and builders, setting industry standards since 2014. Our Ho Chi Minh City chapter aims to bridge the gap among growth and community professionals in Vietnam by bringing them together to share their best practices and learn from each other, through the Community Decoded event series, along with CMX global resources!

Full list of Community Decoded Series & upcoming events:

- Jan 18, 2025: Community Decoded #1 → Featured Vu Tong & Duy Truong, covering how they built thriving developer communities at Google Developer Group HCMC Chapter & Google Developer Student Club Hoa Sen University Chapter.

- Feb 22, 2025: Community Decoded #2 → Featuring Khang Tu, sharing how PISE became one of Vietnam’s top youth hubs for leadership and entrepreneurship.

- Mar 22, 2025: Community Decoded #3 → Featuring our host, Hien Nguyen, sharing her deep research on Notion's 10 Billion Dollar Community-led Growth Strategy: What worked, what didn't, and actionable insights for startup founders and operators to apply.

📖 Subscribe to Screate Growth Hub to get exclusive insights from these events and extremely detailed deep dives on how top product-led startups like Notion, Figma, Strava, and Substack grow through the community with extracted actionable strategies so you can apply right away: https://communityledgtm.substack.com/ 

💡 Only 25 spots available—secure yours now before they fill up! 🚀