In today's digital age, understanding and leveraging social listening techniques is essential for effectively engaging with and understanding your community members. Whether you're a seasoned community manager or just starting out, this workshop will provide you with actionable strategies and tools to harness the power of social listening to foster deeper connections, drive engagement, and achieve your community-building goals.

Social listening is the process of monitoring digital conversations to understand what people are saying about a particular topic, brand, industry, or keyword across various social media platforms and online channels. It involves tracking mentions, comments, reviews, and discussions to gain insights into public opinion, sentiment, trends, and emerging issues. Social listening goes beyond simply tracking mentions of a brand or keyword; it involves analyzing the context and sentiment behind those mentions to extract actionable insights.