Your Community Metrics Are Lying (and AI is Why) with Anuj Adhiya

Most community teams are measuring success the wrong way — and AI is making the problem worse. Traditional metrics like posts, comments, and time spent were designed for people talking to people. A member who goes back and forth with a bot eight times looks "engaged" even if they never got help.

Anuj shares a simple framework for measuring what actually matters: did members get what they came for, how many tries did it take, and what happened when AI failed? He also walks through how to run a quick audit of real conversations to spot the difference between genuine success and fake activity hiding frustrated users.

Community-Led Growth Was a Useful Start. It's Not Enough Anymore with Josh Zerkel

Community-led growth helped make community more visible and gave teams better language for connecting community to business outcomes. But in most companies, that's where the progress stops. Community may be valuable, it may influence growth, but it still sits outside the workflows that actually drive onboarding, adoption, retention, and expansion.

Josh challenges the current framing of CLG and makes the case for what changes when community is designed directly into the go-to-market system. Attendees will walk away with a sharper lens on where most approaches to proving impact break down, and what it looks like when community is built into GTM from the start.

About the CMX Post-Summit Webinar Series

Summit may be over, but the conversations aren't. The CMX Post-Summit Webinar Series brings our CMX Summit 2026 speakers back for virtual sessions, so you can go deeper on the ideas that came out of the Fox Theatre this year. Each session features live presentations followed by a Q&A, giving you direct access to the practitioners shaping our field right now.