Attending CMA? ⛳ Keep the Night Going: Topgolf with Bevy + SlapFive

Less conference. More connection. And maybe a few questionable golf swings.

After a full day of sessions, conversations, happy hours and swapping ideas, we're taking the evening somewhere a little different.

Not attending CMA?

Join CMX, Bevy + SlapFive at Topgolf Burlingame for a late-evening gathering of people who spend their days building relationships with customers and communities.

We're bringing together folks across Community, Customer Marketing, Customer Advocacy, Customer Engagement and Lifecycle Marketing for the kind of conversations that tend to happen once the agenda is over and everyone can relax a little.

Grab a drink. Get some food. Pick up a club if you want to.

Or don't.

You absolutely do not need to know how to golf.

The vibe

Think less networking event and more a bunch of smart people taking over a few Topgolf bays for the night.

We'll have food and drinks covered, golf available for anyone who wants to play, and plenty of room to hang out if you'd rather keep your athletic reputation intact.

We're also bringing a few conversation starters for anyone who wants them:

What's working?
What's actually getting customers or community members to engage right now?

What's getting weird?
AI. Changing buyer behavior. Blurring roles. What part of the old playbook suddenly doesn't make sense anymore?

What's next?
What's something you're curious enough to try, even if you don't know whether it'll work?

No panels. No formal programming. Nothing to prepare.

Just prompts for the conversations we'd want to have anyway.

Who you'll meet

Expect a mix of people working across:

Community • Customer Marketing • Customer Advocacy • Customer Engagement • Lifecycle Marketing

Different disciplines, similar questions.

How do we create experiences customers actually want to participate in? How do we turn those relationships into something meaningful for the business? And where are these roles starting to overlap?

We have a feeling that's where some of the most interesting conversations will happen.

What to expect

⛳ Golf, completely optional
Swing away, cheer from the sidelines, or discover a previously unknown talent for hitting a ball directly into the ground.

🍻 Food + drinks provided
We've got you covered. Come hungry, thirsty, or both.

💬 Small-group conversation
Topgolf bays make it easy to actually spend time with people instead of collecting another stack of LinkedIn connections you won't remember tomorrow.

🌙 A second wind after CMA
Already have plans right after the Summit? No problem. We're starting later so you can make this your next stop.

And you don't need to be attending CMA to join us. If you're part of the Bay Area Customer Marketing, Advocacy or Community world, we'd love to have you.

The details

Wednesday, September 9
7:30 PM
Topgolf San Francisco - Burlingame
Hosted by CMX, Bevy + SlapFive

Food, drinks and Topgolf are provided.

Come for one more drink. Stay because you found your people.

Space is limited, so grab your spot.