The future of digital marketing is the hyper-personalisation of content and using that content to bring people together about the things they care most about. Facebook is still one of the best places to do this, despite all the challenges. Growing and activating customer or cause communities online is something every organisation needs to build into their marketing and service/support strategies.

In this interactive workshop you will discover:

- the future of Facebook marketing and how to use it for business

- who is it you are communicating with and what exactly do they want from you online?

- how to create hyper-personalised content that strengthens and deepens your client, customer or member relationships

- what kind of online community is best suited to your clients, customers or members?

- 4 stages to launching a customer or cause community on Facebook

- tips and strategies to inspire your community to take action with your business