What is the business case, the real work and ROI of community as a growth lever?

Who it's for

• founders community leaders, and B2B operators who are and want to use community to drive business growth

• community professionals who've been handed a growth target

• anyone who has watched a community get treated as a marketing channel and seen what happened next

Why attend

Founders want community because it looks like cheap, durable growth. Community professionals know what happens when you point a community at a pipeline number.

Both are right, which is why this conversation usually happens separately, founders with founders and community people with community people. We're putting them in one room instead.

What you leave with

• a realistic read on whether community fits your growth model, or whether what you actually want is a newsletter and an events calendar

• the failure modes, named out loud by people who've hit them

• someone from the other side of the table who'll take your call